Matt Ryan Chief Transformation Officer at Reef
93% of consumers compare products online before making a purchase, and with more choice than ever, particularly when it comes to financial services, wealth management and digital asset management, the amount of choice can be confusing. For potential clients, it can be tempting to pick whatever’s easiest rather than struggle to find the best produ...
01 July 2024 /people /wealth Trends in Financial Services
Digital Hospitality is a new paradigm in client engagement that emphasises what can be done through next-generation digital tools to engage clients. These tools have been used for years, but have significantly increased during the pandemic as face-to-face meetings became less common. Today, they are a part of many companies’ outreach efforts, so w...
06 June 2024 /ai /wealth Artificial Intelligence and Financial Services
For many organisations, their website serves as a vital tool to attract new clients and forge lasting relationships. Yet, reports indicate stark disengagement, with nearly half of visitors to financial services (FS) sites departing after viewing just one page. Consider a typical user journey across an FS website and you’ll struggle to find much in...
01 May 2024 /wealth /predictions Marketing in Financial Services
It looks like 2024 will be ‘Democracy’s biggest year’, a 12-month period in which four billion people – over half of the world's population - will be eligible to vote. In more than 40 countries, ranging from the US, UK, India, Indonesia, Russia, Pakistan, Bangladesh and Mexico, citizens will be making choices that define the rest of the decade. Ho...
29 February 2024 /devops /predictions Marketing in Financial Services
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