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Marketing in Financial Services

Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech

Matt Ryan

Matt Ryan Chief Transformation Officer at Reef

Every visit to your website is an opportunity to take a customer on a personalised journey

For many organisations, their website serves as a vital tool to attract new clients and forge lasting relationships. Yet, reports indicate stark disengagement, with nearly half of visitors to financial services (FS) sites departing after viewing just one page. Consider a typical user journey across an FS website and you’ll struggle to find much in...

/wealth /predictions

Matt Ryan

Matt Ryan Chief Transformation Officer at Reef

Voting with your feet in a digital world!

It looks like 2024 will be ‘Democracy’s biggest year’, a 12-month period in which four billion people – over half of the world's population - will be eligible to vote. In more than 40 countries, ranging from the US, UK, India, Indonesia, Russia, Pakistan, Bangladesh and Mexico, citizens will be making choices that define the rest of the decade. Ho...

/devops /predictions

Rebecca Trivella

Rebecca Trivella Director at 3radical

A New Approach: How Gamification Reinvents Credit Card Launches

Today's customer isn't just looking for another card to add to their collection. What they want is a financial partner that offers an engaging and rewarding experience. No longer limited to traditional reward programs and mundane applications, gamification brings a fresh and dynamic dimension to the credit card experience. In this blog, we explor...

Wassim Ghabali

Wassim Ghabali Marketing Director at Fintech Galaxy

Open Finance Revolution: Marketing’s Unexpected Transformation

It is high time to dive headfirst into a phenomenon shaking up the finance world – Open Banking. It's not just about seamless banking anymore, there's an intriguing twist to this tale - a profound effect on the marketing realm, a sphere often overlooked in this context. So, time for a journey through the landscape of Open Banking as we explore i...

Nelia Holovina

Nelia Holovina Content Writer at Solvd

Engage, Motivate, Succeed: Cases of Tech Gamification in Business from All over the World

The incorporation of games into everyday life has the power to revolutionize how we learn, work, and engage with technology. Imagine turning education into an epic quest, transforming fitness routines into exhilarating challenges, and rewiring our brains for unstoppable innovation. With tech gamification, boredom becomes a distant memory as we emb...

/markets /predictions

Vaskar Dey

Vaskar Dey Marketing Consultant at Tata Consultancy Services

Revolutionizing Personalized Marketing in BFSI Industry with the power of Location-Based Targeting

In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeting has become the need of the hour. As quoted by Salesforce, “70% of consumers say a company’s understanding of their personal needs influences their...

/people /inclusion

Sweta Agarwal

Sweta Agarwal Digital Marketing Consultant at Tata Consultancy Services

How Sustainability Marketing can elevate Financial Service Institutions brand reputation and revenue

Sustainability, green economy, are not just buzzwords anymore. They hold a deeper value, and in last couple of years especially during and post-pandemic, a large section of population has realized the importance of incorporating sustainability in their day-to-day life rather than just it as a concept buried in textbooks. People have become sensiti...

/retail /markets

Pulkit Giria

Pulkit Giria Functional Consultant at Tata Consultancy Services

How can marketers manage consent and preferences of the customers to enhance personalization?

Today, financial services marketers are facing great challenges with recent laws and increased customer sensitivity around data privacy while communicating with their customers across channels. Any communication that can identify an individual can be shared only if there is explicit consent from the person and effective security controls. It is ve...

/security /regulation

Mayank Sharma

Mayank Sharma Digital Marketing Consultant at Tata Consultancy Services

Towards Purpose led Experiences — A Critical Role of Digital Accessibility in BFSI Sector

It’s like any other day for John. He is sitting in his living room, sipping that morning coffee, when his phone announces a notification “you’ve a new email from Kiti Bank”. Curiously, he asks the voice assistance to read the email for him. It’s his monthly statement in a pdf format, which is how nearly all the banks share the statements. However

/retail /sustainable

Nelia Holovina

Nelia Holovina Content Writer at Solvd

The Mad Scientist of Advertising: My Experiments with Free AI-Generating Tools

Picture this: you're sitting at your desk, sipping on your coffee, staring blankly at your computer screen. Suddenly, inspiration strikes! You remember hearing about a free artificial intelligence tool that generates images, and you decide to try it out. You start by inputting some basic information about your product, and the AI tool begins genera...

/markets /predictions

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