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Shawn Conahan Chief Revenue Officer at Wildfire Systems, Inc.

How the Value-Added Services of Loyalty 2.0 Could Help Offset Interchange Revenue Contraction

Interchange revenue constriction for card issuers and banks is likely to result from the settlement between Visa, Mastercard, and U.S. merchants reducing rates and guaranteeing no increases for at least five years. What will happen when the lowered fees take effect? These reductions in interchange fee revenue might ultimately threaten the revenue...

26 March 2024 /retail Fintech

Shawn Conahan Chief Revenue Officer at Wildfire Systems, Inc.

Navigating the Evolving Fintech Landscape in 2024

After years defined by explosive growth and disruption, the business environment for fintechs is shifting. Fintechs and financial institutions alike will need to chart a strategic course to navigate these headwinds. To succeed this year, firms must understand and adapt to the key trends that will reshape their markets. Looking ahead, three trends ...

19 January 2024 /retail /predictions Fintech

Shawn Conahan Chief Revenue Officer at Wildfire Systems, Inc.

Loyalty: No Longer a Cost Center with the Loyalty 2.0 Framework

Competition among Financial Institutions (FIs) for valuable customers has heated up of late. A slew of challenger banks and other fintechs have taken market share away from once-solid banks, while a shift away from the branch banking model has pushed more consumers online, where new and innovative approaches to customer engagement have made custom...

31 October 2023 /retail Fintech innovation and startups

Shawn Conahan Chief Revenue Officer at Wildfire Systems, Inc.

8 Requirements to Sell Your Product to Banks and Other Financial Services Organizations

Having partnered with many banks and financial services organizations, I’ve learned a lot going through the business development process with each of them. Based on this experience, for other fintechs looking to partner with banks, I’d like to share the following eight requirements to guide your own business development processes: 1. First of all,...

08 June 2023 Banking

Shawn Conahan Chief Revenue Officer at Wildfire Systems, Inc.

Eight Essential Financial Institution Partnership Strategies for Fintechs

Partnerships between fintechs and financial institutions can be mutually beneficial in a number of ways. In addition to better addressing customer needs and positioning an institution as a provider of value, partnerships help to drive innovation and enhance financial institutions’ ability to generate revenue. Many financial institutions seek a f...

23 May 2023 Fintech

Shawn Conahan Chief Revenue Officer at Wildfire Systems, Inc.

Battle for Customer Loyalty: 5 Steps to Win the Tender Wars

Competition, technology, and shifting consumer expectations are changing the face of the financial industry. Large banks and financial institutions are seeing parts of their diverse customer bases lured away by new, uniquely-positioned fintechs that offer consumers tempting perks, generous cashback or other reward offers, and alternate ways to pay...

24 January 2022 /payments /retail Fintech