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Lorena Duguid Sharing insights at Intanify

Protect your hard-earned image — trademarks in the modern age

"You can’t build a reputation on what you are going to do." ~ Henry Ford Your brand's identity is crucial, and the level of protection it receives through trademarks can significantly influence your ability to defend against rival businesses. Failing to secure your trademarks appropriately might leave you vulnerable to imitators who targ...

22 March 2024 /startups Business

Lorena Duguid Sharing insights at Intanify

Patent defence - The $1m Fallacy

Last week, my colleague Marios penned an outstanding article in which he debunked the misconceptions surrounding software patenting. This week, I am addressing another misconception – the belief that possessing a balance sheet is essential for patent defense, while also elaborating on the financial incentives for patenting. One common error that ...

05 October 2023 /people /startups Bigger than Technology

Lorena Duguid Sharing insights at Intanify

The Myth around Software Patents

This week our Head of Knowledge, Marious Georgiou, unpacks one of the UK software industry's biggest myths: all software is excluded from patenting. It's commonly believed that your valuable software product can't be protected by patents, but in this series of articles, we'll explain exactly why that's not true. Read on to find out! While soft...

19 September 2023 /startups /markets Innovation in Financial Services

Lorena Duguid Sharing insights at Intanify

If data is the new oil, why don’t software companies value it?

Many say data is usurping oil as this century's vital resource - but let's dig deeper than the cliché. In today's blog, Intanify's CEO, Dylan Dryden will show you an unexpected connection between software start-ups and oil exploration companies. Here's an exploration of what the hard hats can teach the hoodies. Software startups and oil companie...

06 September 2023 /devops /startups Fintech innovation and startups

Lorena Duguid Sharing insights at Intanify

The Importance of Intangible Assets in Software Companies

Many of the assets that form the foundations of modern companies are overlooked, especially in the fast-paced world of software development. These assets are the keys to unlocking innovation and efficiency - but the risk of missing out on them is real. Companies that fail to harness their intangible assets risk falling behind in the competitive t...

04 September 2023 /startups /markets Fintech innovation and startups