Backbase, the global leader in Engagement Banking, announced St. Louis-based First Bank is live on the Backbase Engagement Banking Platform, powering the bank’s transformation strategy to offer a seamless, digital-first experience to its customers.
First Bank chose Backbase for its powerful, centralized platform, enabling the integration of multiple existing technology solutions, such as fraud management and payments, and facilitating seamless integration with new technologies adopted by the bank.
First Bank, a family-owned bank with a legacy of over 100 years, recognized as the preferred bank for family-owned businesses, has a strong focus on full-service banking across its retail, business, wealth, and lending services. Through Backbase, First Bank now operates on a unified platform catering to all client needs, from consumer/retail and business banking to commercial, wealth management, and beyond. Customers can do everything they need in one place, using a single log-in, making First Bank a true one-stop shop.
“This is the final step in our years-long digital transformation journey,” said Bala Nibhanupudi - EVP, Chief Technology and Operations Officer at First Bank. “After re-architecting our entire digital ecosystem, including physical infrastructure, a core replacement, moving to the Microsoft Azure cloud, a middleware upgrade, and a CRM upgrade, we’re confidently delivering a customer-first banking experience. Right now with Backbase, the sky’s the limit on what we can do and offer.”
The Backbase Engagement Platform provides an unparalleled level of flexibility to First Bank, seamlessly integrating with third-party applications and allowing for customization of customer journeys and control over the pace of innovation. Currently, 13 different systems are integrated, with additional integrations planned for future customer offerings. First Bank’s in-house developers will leverage Backbase’s managed hosting services for hosting, ongoing updates and upgrades.
“We are very excited to partner with First Bank and to be the foundation for their digital transformation journey and help them provide the best products and services to their customers. First Bank’s use of what we offer is a true testament to the benefits of a centralized platform,” Sam Boggs, Executive VP for Backbase mid-market said. “At Backbase, we’re focused on providing our customers with the capabilities to go beyond their legacy systems and point solutions, and in doing so, allow them to bring new products to market faster than ever, speeding the timeline between business decisions and launch. Ultimately, it is about achieving their mission. First Bank is the perfect example of that type of transformational financial institution.”
Ultimately, with the Backbase Engagement Banking Platform, First Bank can efficiently onboard new customers and ensure a smooth transition for current customers seeking to adopt additional services or products. For example, for a consumer client starting a business, First Bank can guide them through the entire journey from a centralized point. Furthermore, the bank’s digital-first strategy will also allow it to extend its customer base nationally, even in areas where it lacks a physical presence, without compromising service quality.