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Sayed Ali Sharafudeen Senior Manager, Customer Analytics at Genpact

Reshaping Customer Engagement & Data Management Strategies: A necessity in the post-GDPR era

When the European Union ushers in General Data Protection Regulation (GDPR) on 25 May 2018, it will represent one of the most critical developments and the biggest shake-up in the use and management of customer data over a decade. This has been specifically designed to ‘harmonize’ consumer rights across the continent and will consecrate stringent ...

11 December 2017 /regulation Data Protection Act Issues

Sayed Ali Sharafudeen Senior Manager, Customer Analytics at Genpact

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08 December 2017

Sayed Ali Sharafudeen Senior Manager, Customer Analytics at Genpact

Banks need to swipe their 'social media' cards to pay up for Personalization!

When customers walk into their bank, they normally expect to talk to a personal banker or customer manager to discuss their need or issue. With every customer tending to demand personalized relationship with their banks, scalability issues creep in for a branch level personalization for each and every customer. However, retail banking has gone dig...

21 November 2017 /ai /retail Futuristic Banking