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Joan McGowan

Joan McGowan Banking Industry Expert at SAS

Banking as a Service (BaaS): Opening new revenue opportunities for banks

What's BaaS? A flock of sheep or another annoying but potent banking acronym? BaaS is a way to modernize and grow the banking industry. It is about an open financial services ecosystem and the API orchestration for customer attention by banks and nonbanks. But the industry has yet to land on an authoritative definition of what it is, so I cobbled ...

/retail /cloud Analytics in Banking

Joan McGowan

Joan McGowan Banking Industry Expert at SAS

Smart Decisioning and Empathy in the Face of COVID-19

Banks have a responsibility to respond to their customers’ needs through the coronavirus pandemic while, at the same time, preparing for a precipitous economic downturn and a different, post-COVID world. A poorly organized or ad hoc response could amplify the economic impact. Banks that take an empathic approach will help the community at a time ...

/retail /covid-19 Analytics in Banking