Create your data-driven economic value – don't let complexity lead you to complications

It's amazing how you can have a lot of information but gain no insight...
#dataanalytics should be about bringing people and data together so they can innovate.
What do I mean? 

The DRIP* syndrome is often encountered when a business tracks a lot of KPIs and so in theory they have a lot of data on the operations of the business, but in practice, this KPI tracking does not lead to sustainable process improvements. 

Instead, the company wanders from metric to metric, randomly maximising or minimising numbers. Like a carpet too big for the room it is covering, pushing down on one corner pops up a corner somewhere else.

When I talk to customers, there’s one question that really gets to the root of many of their organisational issues:
What do you create more of for your company — Data or Value?

One of the bigger challenges faced by #data executives at our customers  is taking the immense, fast growing, and fast moving amount of information that our organisation, our customers, and partners - our ecosystem - is creating and turning that  into a competitive advantage.

YET - when it comes to turning this data into business outcomes and business value for our company, the situation is quite alarming.

Over two-thirds of the data produced is actually never analysed and almost 70% of companies say they are unable to realise tangible and  measurable value from data. 

That’s why, when we built #BigQuery, we envisioned it as a place that sits at the centre of our customers' data ecosystem.

A system that is well designed to give customers the best of Google’s complete abilities - from security to scale AND

A platform that can easily integrate with the existing technology and assets your company has already invested in. 

It’s been 11 years in the making and almost 100,000 companies trust #BigQuery as a central component of their innovation engine.
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*The phrase Data Rich and Information Poor (DRIP) was first used in the 1983 best-selling business book, In Search of Excellence, to describe organisations rich in data, but lacking the processes to produce meaningful information and create a competitive advantage. #innovation #transformationcloud