Making sustainability easy to understand, AXA Climate has launched a quirky content series, Climate Brief, to engage all employees on sustainability, from the least-informed to the most sustainability-savvy.
Using a little bit of humour and a pop-culture style, the Climate Brief content series translates complex environmental issues and makes the subject interesting and relatable. The subscription-based product is white-labelled and helps organizations engage their workforce in sustainability behavioural change.
The short videos are released as five-minute episodes, and topics include climate change, biodiversity, and how to help “eco-anxious” colleagues. Accessible at any time, on any device, the bite-sized content has been created in collaboration with experts and the AXA Climate science team and is easily digestible but scientifically sound.
Each Climate Brief episode is available in English and French, with three seasons are released each year. Season 1 is ready with 6 episodes on adaptation, maladaptation, TNFD, eco-anxiety, planetary boundaries, and heat waves.
AXA Climate training VP, Antoine Poincaré, says: "Climate Brief is a complementary offer to our original Climate School training. It helps to engage employees within organizations around sustainability in a different way, specifically those employees that are harder to reach. Our resources make it easy to engage colleagues in the long term, before or after they complete a training program. We enable the organizations we work with to become more environmentally sustainable at every level with accurate content that is smart and engaging.”