Blackhawk Network brings NFTs to the gift card arena
Today, Blackhawk Network, a global branded payments provider, announced that it is collaborating with NFT and blockchain wallet leader, Bitski, to distribute the world’s first promotion for an NFT with the purchase of a gift card, offering both real and virtual (“Web3”) world value.
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Demonstrating this new capability via a promotion on Blackhawk Network’s Giftcards.com, the first 100 customers who purchase an AMC Theatres® gift card of $50 or more will receive one of 100 limited-edition NFTs by popular artist Jon Shelley, a.k.a. Kryptoz. Once recipients have registered and redeemed the promotion via Bitski, recipients will be able to unlock Giftcards.com’s special promotion within the NFT, formally extending the value of Blackhawk’s core business into Web3. Viewable and usable within the metaverse, the NFTs follow the signature art and style of previous Kryptoz collections, although they are available exclusively through this promotion. See Giftcards.com for applicable terms and conditions.
“The opportunity for brands to engage consumers via exciting and authentic NFT promotions and products has the potential to be one of the most trailblazing customer loyalty opportunities of the next decade,” said Jan-Lukas Wolf, Sr. Director, Commerce Strategy at Blackhawk Network. “Our collaboration with Bitski allows us to enable incredible NFT collaborations with brands, including AMC Theatres® and Giftcards.com.”
Bitski is a developer-focused blockchain wallet infrastructure provider that allows creators, brands, and platforms to easily create, sell, and purchase NFTs. The company connects communities, creators, and brands through ownable digital content. Bitski aims to allow mainstream brands and celebrities to bypass the crypto complexity of early marketplaces.
“Bitski is here to make the metaverse accessible to anyone regardless of blockchain experience,” said Michael Gubman, VP of Bitski. “We are thrilled to offer a simple NFT redemption solution with Blackhawk Network and AMC, as we consider this a notable step in helping retailers and consumers transition to Web3.”