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Half of young Brits left frustrated after finding local branch has closed

Half of young Brits have been left frustrated after finding their local branch closed when they needed it, according to research from Nationwide.

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Half of young Brits left frustrated after finding local branch has closed

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

Around 6000 bank and building society branches have closed across the UK since 2015, with a further 645 earmarked for closure this year, as Brits increasingly turn to digital channels.

Yet, of 2000 people surveyed for Nationwide, nearly three quarters are concerned about the rate of closures, with around half frustrated to find a branch closed when they needed it - including 50% of 16 to 24 year olds.

More than two thirds of those surveyed still value branches. Asked why, 41% call out the importance for vulnerable people.

Asked why they value, branches, cash withdrawals is cited by 44%, checking balances 28%, transferring large amounts of money 19%, and face-to-face help on fraud and scams 38%.

Stephen Noakes, director, retail, Nationwide, says: “What’s clear from our research is that people of all ages are frustrated and concerned about the rate of branch closures. Our own customers tell us how much they rely on them."

Nationwide recently extended its promise that everywhere it has a branch today, it will remain until at least the start of 2028.

However, the lender has also recently found itself in hot water over branch claims, having an advert banned for incorrectly suggesting that it has not been closing branches.

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Comments: (1)

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Shows that consumers believe it's "better to have it and not need it than to need it and not have it" when it comes to gu** - er bank branches. As I've said many times before, there are 18 banks with branches in my neighborhood, if I want to open a new account, I'll select one of those 18, even if I never plan to visit its branch. 

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