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BofA rolls five apps into one

Bank of America has given its mobile service a major overhaul, unifying apps for banking, investing and retirement into one personalised digital experience.

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BofA rolls five apps into one

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

BofA's 57 million digital customers can now view and manage their full financial lives through a platform that consolidates five apps - Bank of America, Merrill Edge, MyMerrill, Bank of America Private Bank and Benefits OnLine.

Nikki Katz, head of digital, BofA, says: "By combining five apps into one, we’re putting clients at the centre of the experience, with our full enterprise and next-gen technology at their fingertips."

The app has received a thumbs up from Celent, with the research firm's principal analyst Bob Meara saying: "This customer-centred initiative may be conceptually simple, but it represents a huge win-win for Bank of America and its millions of clients."

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