Romania's Raiffeisen Bank and RêvEurope are partnering to launch a pre-paid card that can be used to send money via mobile phones.
The Visa card's mobile service lets users send money domestically to friends and family, as well as check balances, via text message. The card can also be used for online purchases, in-store and at ATMs.
Initially customers will only be able to purchase the card from Raiffeisen branches in Bucharest although the bank plans to let merchants offer it in the future.
RêvEurope will provide the distribution and processing platform for the card, with its sister company, MPower Mobile, powering the mobile service.
Razvan Munteanu, VP, retail division, Raiffeisen Bank, says: "We're proud to introduce another innovation in the banking market with the Raiffeisen Bank Visa Prepaid Card, a pioneering product that will benefit many consumers seeking a flexible, safe and accessible cash alternative."