Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions
Electronic delivery of bills and statements promises to save stationery, printing and postage costs for banks, mobile network operators, municipalities / boroughs, utilities and other types of billers. Attracted by the cost savings potential, a large number of billers have adopted eBilling / eStatements technology in recent times. To actually real...
24 May 2012 /retail /wholesale
Around the end of 2009, my HP OfficeJet printer had broken down. I promptly logged a call with the local office of Hewlett Packard's service partner. After several futile attempts over the next three days to get its engineer to visit my office to inspect the defective unit, I gave up with the vendor's local office and decided to escalate my compla...
04 May 2012 /retail
For a long time, I've been hearing about how electronic bill presentment and payment (EBPP) solutions enable greater cross-selling and upselling by billers. For the uninitiated, EBPP, among other things, generates paperless versions of bills and statements and publishes them on portals or emails them as PDF attachments, or both; the term "bil...
18 April 2012 /payments /retail
In Part 1 of this blog post, I had lauded ICICI Bank for pushing the envelope on adopting cutting edge banking technologies by launching a Facebook App and Online Account Opening offering. In this Part 2, let me share the results of my personal experience with these initiatives and voice a few concerns around their implementation. After completing...
05 February 2012 /retail
Banks know that they can cut costs and enhance customer experience by adopting mobile, social media and other cutting edge technologies. However, most of them drag their feet on innovation, often citing security concerns, regulatory constraints, and so on. For example, statutory KYC requirements precluding banks from introducing 100% online and au...
30 January 2012 /retail
In the past, I’ve given several reasons to explain my preference for printed bills and statements (hyperlink to personal blog post not included). When I received the following SMS recently, I began wondering if there was a more deep-rooted and fundamental reason behind my aversion for e-bills and e-statements. "Your password is a combination...
04 January 2012 /retail
My stock trading account and the bank account to which it is linked are both held at the same bank which is a Top 3 private sector bank in India. Around five-six years ago, this bank changed all bank account numbers from 11 to 12 digits by adding a leading zero at the start of the old account number. Therefore, an old account number like 001 0400 ...
01 November 2011 /payments /retail
When I wrote Differentiate Your Product By Going The Extra Mile, I'd meant it to be the second and concluding post. But, I came across a few more updates on this subject recently that I thought I must share, hence this third part. Yes, as I'd guessed, recent realtime SMS alerts sent by banks in India for credit card transactions are the outcome of...
16 October 2011
In Part 1 of this blog post, we'd compared the realtime SMS alerts for credit card transactions sent out by two banks, BANK1 and BANK2. In this Part 2, we'll look at these SMS alerts as 'products' and see how well they work for the customer towards detecting and preventing fraudulent credit card transactions. Both banks permit the following modes...
18 September 2011 /payments
Credit card holders in India might have noticed of late that they’re receiving SMS alerts on their mobile phones each time they use their cards. I’m not sure if this is a bank/card-specific initiative or the outcome of some new government regulation applicable across the industry, but I’ve been receiving these notifications from the issuers of bot...
13 September 2011 /payments
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