/retail
Today, Twilio (NYSE:TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced it will enable companies to create personalized, customer-aware experiences powered by OpenAI. Through this integration, Twilio customers will be able to use OpenAI’s GPT-4 model to power new generative capabilities in Twilio Engage, its multichannel marketing solution built atop the Segment Customer Data Platform. The combination of Twilio Segment, ranked the #1 Customer Data Platform for market share by IDC for four consecutive years,* and OpenAI’s powerful Large Language Models, will create new opportunities for businesses to activate a unique understanding of their customers across every interaction.