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Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech
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Kerry Leech Co-founder at Roo & Eve
The way fintech, financial services, and banking clients purchase has fundamentally changed. Buyers are more informed than ever and know when they’re being sold to. And nobody wants to feel sold to. When we say people hate to be sold to, we mean they hate feeling manipulated, pressured, and in every other respect prevented from making up their own ...
19 August 2021 /people /startups
Retired Member
Marketers and leader are always wondering making their campaigns more productive and efficient via multi-channel communication with the support of self-learning and decision-making emerging technologies is still something financial services are eager to implement. The article discusses those technologies and how to get the most out of them. Contin...
09 August 2021 /retail /predictions
Building credibility is complex. It can take a lot of time to build your ideal customers’ trust. Not to mention, it takes even more work to maintain it. But credibility is key for Fintech businesses. Now that almost every product has some kind of AI or automation feature, why should customers choose yours? People may appear excited about your tec...
30 July 2021 /people /markets
Dmitry Dolgorukov CEO at GiniMachine
We live on tick and that’s OK. People want to buy a car, house or go to university right now. No one wants to wait years until the required amount accumulates. So, people take out loans to enjoy life today. But with an enormous demand for loans comes great competition in the market. And there comes a question for lenders — how to win over the comp...
31 March 2021 /retail
Yahya Mohamed Mao Head of Business Development & Marketing at Swiss GRC
The emergence of digital technologies and communication channels is pushing ahead a change in paradigm within the fundamental concept of marketing. Marketing consists in creating value to customers in a way that it benefits organization and shareholders. Based on this fundamental understanding, marketing leaders try a vаriеtу оf diffеrеnt mаrkеti...
12 March 2021 /markets
Konstantin Rabin Head of Marketing at Kontomatik
Affiliate marketing programs are becoming more and more popular, especially with the global fintech sector. This performance-based marketing tool has proved itself as a great way for a business to reach the previously inaccessible consumer base, and expand the business’s outreach significantly. In order to cater to the growing demand of various i...
13 November 2020
“If you can’t stand the heat, get out of the kitchen.” U.S. President Harry Truman famously said it to his war contracts team. CEO’s prepping for an IPO deploy it with their marketers. Headlines flash warnings encouraging brands to race “to IPO while Stocks are Hot” and 2020 is a “Steaming Hot Market.” After a massive sell-off to start the year,...
09 November 2020 /identity /markets
Joshua Frith Managing Director at The Dubs
Not getting the hits? Strategy stuck in a rut? Not sure where to go next with your finance content marketing? It’s time to stop second-guessing – and turn to the research. When it comes to effective finance content marketing, there’s no substitute for cold, hard data. Here I delve into the latest studies and uncover what’s holding finance brands b...
08 July 2020
Podcasts have been around for a long time now, but in finance marketing they’ve been slow to become a standard content offering and have played second fiddle to online video. However, this appears to be changing with a tipping point being driven by a few factors. The most obvious of these is Covid-19, with finance brands finding themselves cut-off ...
23 June 2020
Content marketing for finance brands isn’t the same as content marketing for other brands - it comes with its own unique challenges that need to be overcome. The first of these is the popular perception of finance topics as dry, dull and technical. The second is the regulatory environment, which requires finance brands to ensure content is legally ...
17 June 2020
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