Community
Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech
As the owner, you will also give up ownership if you leave this group.
Colin Grieves Managing Director Marketing Services at Experian
Over the last 12 months, UK households have experienced various challenges, with many forced to cutback on expenditure on non-essential items to deal with the rising cost of living. But is that the complete picture? And what does the changing and evolving economic landscape mean for businesses and organisations looking to better understand their cu...
08 February 2023 /predictions
Nelia Holovina Content Writer at Solvd
James Cameron's work on Avatar is an inspiring example for businesses and entrepreneurs today. No wonder, taking into account the success of the movie: Avatar (2009) got nine Academy Award nominations and three wins. I bet the second part will win even more. Both parts of the movie broke box office records, grossing over $2.028 billion worldw
03 February 2023 /people /markets
Kerry Leech Co-founder at Roo & Eve
You’ve probably heard of Account Based Marketing. It’s a highly effective and efficient demand generation strategy — used by leading B2B fintechs — because it hones your entire marketing and sales towards those you’ve identified as the best fit, highest-value prospects. As well as being extremely effective for B2B fintechs with longer sales cycle...
24 January 2023
Saurabh Singla Founder at ZEX PR WIRE
Press releases are a way to communicate important news or information about your business or organization to the public and media outlets. There are several benefits to using press releases: Visibility: Press releases can help increase the visibility and awareness of your business or organization. When a press release is picked up by media outle
05 January 2023 /people /startups
Anoop Melethil Head of Marketing at Maveric Systems
Traditionally marketing functions in banks were accountable for building brand awareness and, to some degree, generating revenue. As post-pandemic trends show, functional areas of customer acquisition, digital cross-selling, and upselling now form an integral part of marketing's digital-first strategy. 52% of Financial Services marketers think so...
07 December 2022 /retail /predictions
The gated content ‘lead generation’ era is over. Today’s B2B buyers want to consume high-quality content, gather insights, and solicit advice from their peers - before ever talking to sales. In fact, according to Gartner, 43% of Baby Boomer, Gen X, and Millennial customers prefer a sales rep-free experience. So how can fintechs meet changing buyer ...
28 November 2022
Nir Laznik Co-Founder & CEO at Sedric.ai
Consumer debt rose to a new high of $15.6 trillion in the last quarter of 2021 from $14.3 trillion in the first quarter of 2021. With inflation reaching the highest level in four decades and millions of Americans living paycheck to paycheck, consumers are expected to crank up their credit usage even further to make ends meet. Rising househol
22 November 2022 /regulation /startups
Luigi Wewege President at Caye International Bank
When people talk about setting up offshore companies, much of what they say focuses on the tax advantages. It’s true that several nations’ tax laws are designed to create a favorable setting for offshore business enterprises. Along with considering the laws that apply in a given nation, creating and successfully operating an offshore company involv...
25 October 2022 /wealth /predictions
B2B FinTech firms underwent a digital transformation sprint since the beginning of the pandemic, packing years of digital transformation into a few months - and in many cases, significantly changing day-to-day work. These changes radically transformed the way buyers research and make purchases. Today’s B2B buyers want to consume high-quality conte...
14 October 2022
Retired Member
It’s the latter — competitor analysis — that we’ll talk about in this article, looking at some practical challenges that it can solve. Who is this case study for? For companies that face strong competitors and want to stay a step ahead of them. The challenge: identifying growth opportunities for a payment provider Our client in this case study w...
23 September 2022 /crypto /markets
Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.
Please read our Privacy Policy.