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Enriched payment data: Exploring the AN 4569

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Data is one of the most valuable assets, transforming industries in unprecedented ways. Among these industries, are finance and payments where data plays a critical role. This blog post will discover the new Mastercard Mandate and its implications for banks and fintech companies.

What is AN 4569 Revised Standards?

When we talk about AN 4569 we are referring to a set of guidelines and requirements established by Mastercard. These standards redefine and streamline the display of enhanced merchant data during payment transactions. Basically improve the consistency, accuracy, and usability of merchant data across the payment ecosystem.

The adoption of AN 4569 Revised Standards may present certain implementation challenges for businesses because mark a significant milestone in the payment industry because can unlock new opportunities for growth, enhance customer satisfaction, and stay ahead in the competitive financial landscape.

Banks, fintech and payment processors need to ensure their systems and platforms are capable of handling and displaying the enriched merchant data according to the new standards. Fintech companies can leverage these standards to develop innovative solutions that capitalise on enhanced data for personalized financial services, risk management, and compliance.

The adoption of AN 4569 Revised Standards may present certain implementation challenges for businesses. For example: include data compatibility, system updates, training, and coordination among stakeholders. 

Benefits of Enhanced Merchant Data

The implementation of the new Mastercard rules responds to consumer demands for detailed transaction information, mitigating disputes and refund requests. This not only streamlines administrative procedures but also benefits merchants by boosting their presence and brand recognition. The enriched data will contribute to heightened visibility and brand awareness each time users review their payments- a truly beneficial situation for all parties involved.

Data required by AN 4569

  • Name of the merchant
  • Business address
  • Contact details 
  • Logo

Data beyond the revised standards

  • GPS location
  • Purchase category (grocery, footwear, restaurant, etc.)
  • URL address
  • Google Places ID
  • Eco tags (replacing the carbon footprint of the transaction)

Additional Information:


‍‍Enhanced Merchant Data. Effective 14 October 2023, an Issuer in Albania, Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom or Vatican City must provide Europe Region.‍https://www.mastercard.us/content/dam/public/mastercardcom/na/global-site/documents/mastercard-rules.pdf

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