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Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Does the popularity of crypto payments grow with BTC climbing over the price of over 70k?

The price of Bitcoin has risen sharply since the start of 2024, reigniting talks regarding the mainstream adoption of Bitcoin and other cryptocurrencies. As the main avenue of crypto adoption in mainstream businesses, online payments have been growing rapidly over the years. The fast and reliable nature of crypto transfers enables for seamless tra...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

AI madness: Why your business may not need any AI whatsoever?

In the fast-paced world of technological advancement, businesses often feel the pressure to integrate artificial intelligence (AI) for a competitive edge. While AI does come with a myriad of benefits, it's important to understand that not every business needs to embrace this trend. In this article, we'll explore various industries, including real ...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Content Marketing Strategies For Generating Leads in Online Lending Sector

Working in the financial sector can be stressful in the best of times, especially for client-facing positions. Generating leads can be a tricky process, with many prospective clients avoiding direct contact with representatives. However, there are a few ways you can build an effective content marketing strategy and generate more reliable leads for...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

How did eToro transform online stock trading into a social activity

If you have any experience with online stock trading, you may be familiar with eToro, which is an online stock brokerage and social trading platform that allows you to gain access to all the necessary stock trading features, with an added benefit of being able to copy the strategies of successful traders, exchange ideas, and form communities aroun...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

How e-commerce businesses can leverage Bitcoin as a payment method

Bitcoin has been the flagship of the global crypto market for over a decade now. As the adoption of crypto in mainstream industries continues to grow, many are left wondering just how far BTC can go and is it too late to invest in Bitcoin? One thing is for certain - Bitcoin’s popularity is growing, as is its market price. While traditional big busi...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Why free trials are so important for fintech product adoption?

Financial technology or fintech is revolutionizing how we manage money, invest, and make payments. In other words, fintech is all about merging new innovative technologies and finance to create new products and services that make certain financial tasks much easier. However, the adoption of new fintech products is not always smooth and firms have ...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Roboadvisory and automated trading in the realm of crypto

Robots have taken crypto markets by storm, with thousands and thousands of algorithms trying to break the market and make money. This abundance of robo-advisors also makes it tricky to find reliable ones. Automated trading in crypto using algorithms and artificial intelligence has become super popular with the development of advanced and capable A...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Strategies and Challenges for Combating Crime in Crypto iGaming Sector

In the dynamic world of crypto iGaming sector, where the excitement of high-stakes wagers meets the innovation of blockchain technology, the spotlight on security is more crucial than ever. As the popularity of crypto gambling soars, platforms are investing heavily in robust strategies to combat crime and maintain the integrity of the betting envi...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

How can fintech companies improve their customer experience?

In the dynamic world of finance, Fintech companies are not just players but architects reshaping the industry. As technology races forward, customers crave not just transactions but seamless, human-friendly experiences from their financial service providers. In this era of digital transformation, Fintech companies are not just adapting; they're ev...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

How Tech Companies Market Themselves During Christmas

As Christmas lights twinkle and carolers harmonise, tech companies are unwrapping their own special gifts for consumers. It's not just about gadgets and gizmos; it's about the art of marketing during the most wonderful time of the year. Let's dive into the festive world of how tech companies spread holiday cheer and market themselves during Christ...