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Willem Lambrechts

Willem Lambrechts Managing Director at Drebbel

The pre-seed funding gap.

56 % drop in fintech investments...interesting number... however, the headline doesn't tell it all... The total amount invested in fintechs fell 56 %, ok. However , the total number of investments in fintech dropped only by 18 %. If it were for rising interests exclusively, the number of investments would have gone down proportionally... Where the...

/wealth /startups Fintech innovation and startups

Willem Lambrechts

Willem Lambrechts Managing Director at Drebbel

What a day! Fix Emea 2022 in London

What a day last Thursday! 2 years and 2 weeks elapsed since the last FIX EMEA trading conference in London! An absolute eternity! I felt excited like a schoolboy leaving home for the first day of the new school year… Who will be there again? Who switched classes? How did things go over the last 2 years? How well did it feel, getting on the Eurostar...

/cloud /markets Capital Markets Technology

Willem Lambrechts

Willem Lambrechts Managing Director at Drebbel

Public Cloud - Private Cloud - or no cloud?

Amazon, Google, Azure,...all three public cloud providers were forced to inform their clients and shareholders about vulnerabilities in the software they use and make available to their customers. Nobody will deny that cloud services offer a lot of advantages compared to on-premise systems and software. Not surprisingly however, security is the big...

/security /startups Cloud Banking out of the Box

Willem Lambrechts

Willem Lambrechts Managing Director at Drebbel

PEOPLE DON’T LIKE TO BE SOLD TO, BUT THEY LOVE TO BUY!

Funny, it doesn’t sound like that when I attend a sales planning session or a review…the buzzwords popping up in those meetings read like : lead generation, growth hacking, warm and cold calling, C-level introductions, product positioning, etc... Out of curiosity, keeping the title quote in mind, I consulted Google and searched for “TOP 5 technol...

/people /startups Fintech innovation and startups

Willem Lambrechts

Willem Lambrechts Managing Director at Drebbel

Sales for start- and scale-ups : 5 lessons learned

Lesson 1 : Sales should be on the top of your business plan! Do you remember the 4 P’s of the marketing mix? Product Price Promotion Place 3 out of the 4 factors refer to sales, only 1 to the product. The sales plan is as important as the product and the financial plan! Sales, as product development, has its cost. Never underestimate it and take ...

/people /startups Fintech innovation and startups

Willem Lambrechts

Willem Lambrechts Managing Director at Drebbel

How relationships change a sales funnel into a sales pipeline

“In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase.” That is the first Google response I received when searching for “sales funnel theory started”. Funnily enough, Lewis did not talk at all about a sales funnel. ...

/people /startups Digital Sales

Willem Lambrechts

Willem Lambrechts Managing Director at Drebbel

The Loudest Voice

Governments are cautiously starting to relax the lockdown. Economic life, or what is left of it, starts picking up. Everybody is encouraged to “go digital” and work from home. That is probably fair enough for a lot of people conducting tasks that do not involve interactions with clients, suppliers, partners. But how about sales, or looking from th...

/people /startups Digital Sales

Willem Lambrechts

Willem Lambrechts Managing Director at Drebbel

NLP and Sales Part II : success has many fathers, failure is an orphan

A couple of years ago, I was involved, as a, or rather, as the sales rep in a multimillion Euro deal between a major bank and a young, very promissing, technology company. Obviously, as the sales rep I was just a member of the sales team that consisted of specialist sales, product manager, engineers and senior managers, each playing his or her ro...

/startups Marketing in Financial Services

Willem Lambrechts

Willem Lambrechts Managing Director at Drebbel

NLP AND SALES , PART 1 : COMMUNICATION - an interesting paradox

June 1985, the author of this piece graduates from College. He proudly shows his Certificate titled : "Specialist in marine electronics"! The main subject during the whole curriculum was communications. Three years of training resulted in an almost perfect mastery of an art and craft called radio telegraphy. This was an absolute requirem...

/sustainable Digital Sales

Willem Lambrechts

Willem Lambrechts Managing Director at Drebbel

BIG DATA : THE RIVER AND THE LAKE

A river is a natural flowing watercourse, usually freshwater, flowing towards an ocean, sea, lake or another river. (source Wikipedia) A lake is an area filled with water, localized in a basin, surrounded by land, apart from any river or other outlet that serves to feed or drain the lake. (source Wikipedia) Is river a synonym for lake? I don't thin...

/regulation Data Management 101